Silkie Whiskey
Social media management
The Ask:
To grow Silkie Whiskey’s visibility, engagement, and follower base on social media while staying true to its roots in Donegal, Ireland. The brand aimed to connect with whiskey enthusiasts through engaging content that highlights its heritage, product quality, and the stories behind the whiskey.
The Outcome:
We focused on strategic content creation that resonated with Silkie Whiskey’s audience. By producing high-performing reels and photos, we increased visibility and engagement across platforms. Key content garnered significant attention, with some reels reaching over 50K views organically.
Key collaborations, such as the partnership with Magee and the An Dúlamán x Carlingford Oysters collaboration, played a significant role in driving engagement. These collaborations allowed us to tell richer stories, connecting the brand to its roots in a meaningful way.
After the first six months of social media management, we achieved consistent follower growth, with the channel reaching a broader audience, and we laid the groundwork for further digital strategies, focusing on storytelling, collaborations, and compelling calls to action.
