The Dead Rabbit
Bulk content creation
The Ask:
The Dead Rabbit Group, including the Dead Rabbit Pub and The Irish Exit, wanted to expand its digital presence with content that not only captured the essence of the brand but also connected deeply with its ethos. Their goal was to visually tell their story in a way that resonated with their audience, reflecting their history, values, and unique market position. We were tasked with producing high-volume, diverse content that could sustain their digital channels and enhance their brand’s storytelling.
The Outcome:
By immersing ourselves in the brand’s ethos, we connected with the deeper “why” behind The Dead Rabbit. This understanding allowed us to produce 300+ videos over eight trips to NYC, creating content that spanned from social media-friendly clips to cinematic productions. The content garnered over 3.5 million views, reinforcing The Dead Rabbit’s market position and deepening its connection with its audience. All content was delivered within four weeks of each shoot, and we built a network of freelancers to maintain a steady stream of high-quality visuals, keeping the brand’s story alive and evolving.
